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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06482_Field_TCUM T47.txt
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1996-04-10
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“The rise of the waltz,” explained Curt Sachs in the World
History of the Dance , “was a result of that longing for truth,
simplicity, closeness to nature, and primitivism, which the last
two-thirds of the eighteenth century fulfilled.” In the century of
jazz we are likely to overlook the emergence of the waltz as a
hot and explosive human expression that broke through the
formal feudal barriers of courtly and choral dance styles.
There is a basic principle that distinguishes a hot medium
like radio from a cool one like the telephone, or a hot medium
like the movie from a cool one like TV. A hot medium is one that
extends one single sense in “high definition.” High definition is
the state of being well filled with data. A photograph is,
visually, “high definition.” A cartoon is “low definition,” simply
because very little visual information is provided. Telephone is a
cool medium, or one of low definition, because the ear is given a